My friend Roshaney came to the right place when she asked me for help at earning a buck in the juice business. Luckily for her, I have experience in the cut-throat world of juice.
Thatcher Street Lemonade Stand was a huge success in the early nineties, and I take full credit. I only used the freshest lemons, not too sweet, and never watered down. And I'm not too modest to admit my managerial skills were highly advanced at the ripe age of eleven.
Every Saturday morning I had my little brother up at the crack of dawn squeezing lemons. And when his arm got tired from stirring, I'd tell him to suck it up and give me ten more. “It's all about seizing the opportunity,” I told Roshaney. “You can't limit yourself to the front yard. You gotta get out there and make a name for yourself.”
Thatcher Street Lemonade Stand was a huge success in the early nineties, and I take full credit. I only used the freshest lemons, not too sweet, and never watered down. And I'm not too modest to admit my managerial skills were highly advanced at the ripe age of eleven.
Every Saturday morning I had my little brother up at the crack of dawn squeezing lemons. And when his arm got tired from stirring, I'd tell him to suck it up and give me ten more. “It's all about seizing the opportunity,” I told Roshaney. “You can't limit yourself to the front yard. You gotta get out there and make a name for yourself.”
I learned that the hard way. The kids on Gingerbread Lane proved to be tough competition with their low prices and customer satisfaction guarantee. But I was one step ahead of them positioning my brother at the top of Church Street. This strategic move allowed us to grab parched neighborhood walkers ready to take a premature left.
Powered-up with my priceless advice, Roshaney increased her profits 100% banking a total earnings of 6000 Colones (12USD) last week. I confess this doesn't account for the first three weeks she handed out her juice for free. A necessary investment to ensure skeptical shoppers of our high quality standard.
But we've got a tough road ahead of us. Rookie juicers are popping-up all over the place. Each one smiling brighter, happier, and healthier than the last. Most recently I discovered our fiercest competition at the new farmer's market in San Jose. Those city-juicers think they're so fancy with their bike-powered blenders.
Powered-up with my priceless advice, Roshaney increased her profits 100% banking a total earnings of 6000 Colones (12USD) last week. I confess this doesn't account for the first three weeks she handed out her juice for free. A necessary investment to ensure skeptical shoppers of our high quality standard.
But we've got a tough road ahead of us. Rookie juicers are popping-up all over the place. Each one smiling brighter, happier, and healthier than the last. Most recently I discovered our fiercest competition at the new farmer's market in San Jose. Those city-juicers think they're so fancy with their bike-powered blenders.
The key is to have no fear. I reminded Roshaney of the Pura Vida Juice Bar scandal in Buenos Aires, Argentina. One day the manager runs out of oranges and just closes the doors on the public. I guess he never heard the saying, “There's no crying in raw juice!” I don't have to tell you what happened to him...
The fact of the matter is, when your juicer is on the fritz and there are no carrots to be found anywhere, you find a way to make it work. And so, Roshaney does. She is fully committed to offering the healthiest juice on the market.
And with my new ad campaign there's no stopping us. How can you resist the sound of “Berry Berry Berry-liscious”? The extra 'Berry' goes a long way implying our juice not only has more fruit, but is just better. Or, “Wacko Wheat Shots” for those looking for an alternative way to get wired. And, “Celery Accelerator” because everyone loves alliteration.
The fact of the matter is, when your juicer is on the fritz and there are no carrots to be found anywhere, you find a way to make it work. And so, Roshaney does. She is fully committed to offering the healthiest juice on the market.
And with my new ad campaign there's no stopping us. How can you resist the sound of “Berry Berry Berry-liscious”? The extra 'Berry' goes a long way implying our juice not only has more fruit, but is just better. Or, “Wacko Wheat Shots” for those looking for an alternative way to get wired. And, “Celery Accelerator” because everyone loves alliteration.
With our winning combo of the juiciest organic produce in Costa Rica, and my innovative energy, I'm confident Roshaney can rest easy at the top. At the next feria they’ll be lining-up, to check-out, and guess who will be there ready to hit ‘em with juice when they’ve got nowhere else to go...
I asked Roshaney, “Can you taste that?”
“What? Too much ginger?” she replied.
“No, Rosh. That's the sweet taste of victory.”
Stay tuned for raw recipes coming up next week!
Pura Vida!!
Erin
I asked Roshaney, “Can you taste that?”
“What? Too much ginger?” she replied.
“No, Rosh. That's the sweet taste of victory.”
Stay tuned for raw recipes coming up next week!
Pura Vida!!
Erin